{"id":5926,"date":"2021-08-26T18:37:47","date_gmt":"2021-08-26T18:37:47","guid":{"rendered":"https:\/\/www.terra.systems\/?page_id=5926"},"modified":"2021-09-07T19:17:57","modified_gmt":"2021-09-07T19:17:57","slug":"edg-for-branding","status":"publish","type":"page","link":"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/","title":{"rendered":"EDG For Branding"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

EDG for Branding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
As an SME, you can use Enterprise Development Grant (EDG) for branding. And you can get up to 80% subsidies from Enterprise Singapore, meaning you only pay just 20% for branding.<\/div><\/div>

Branding is more than a logo. It is about your internal brand culture and how it\u00a0aligns with your own vision, mission and values. It is about positioning your brand against\u00a0your competitors. It is about every single brand touchpoint in your customer\u2019s journey. It is about who you are deep down and how you express it clearly, consistently and distinctively. In today\u2019s flat world, branding\u00a0is mission-critical.<\/p>

At Terra Systems, we deploy Brandgrammar\u2122, a proven branding framework that systematically brings your brand through three phases of Brand Audit<\/a>,\u00a0Brand Strategy<\/a>\u00a0and\u00a0Brand Activation<\/a>.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Corporate Branding & Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Branding VS Marketing<\/strong><\/h3>
  • Branding is the nail, it is what you do to differentiate<\/li>
  • Marketing is the hammer, it is what you do to communicate your brand’s differentiate idea<\/li><\/ul>

    \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    The Importance Of Differentiation<\/strong><\/h3>

    All the light bulbs above are brand new and come with\u00a0a 1-year warranty.\u00a0\u00a0As you can\u2019t tell the difference, you\u00a0will simply buy the cheapest one.\u00a0<\/p>

    The same goes for your brand.\u00a0 If you don\u2019t have a differentiating idea that is\u00a0relevant to customers,\u00a0you will have to sell cheaply.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    The 13 Strategies Of Differentiation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    \u25cf\u00a0\u00a0Sales Leadership<\/div>
    \u25cf\u00a0 Technology Leadership<\/div>
    \u25cf\u00a0 Performance Leadership<\/div>
    \u25cf\u00a0 Next Generation Product<\/div>
    \u25cf\u00a0 How It Is Made<\/div>
    \u25cf\u00a0 Where It Is Made<\/div>
    \u25cf\u00a0 Attribute Ownership<\/div>
    \u25cf\u00a0 Personality<\/div>
    \u25cf\u00a0 The Opposite Position<\/div>
    \u25cf\u00a0 Specialization<\/div>
    \u25cf\u00a0 Preference<\/div>
    \u25cf\u00a0 Heritage<\/div>
    \u25cf\u00a0 Design<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    The Branding Methodology<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Develop the 6 building blocks of a solid Brand Position statement:<\/p>

    1. Vision<\/li>
    2. Mission<\/li>
    3. Category<\/li>
    4. Brand values<\/li>
    5. Value proposition<\/li>
    6. Enemy definition<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t
      \n\t\t\t
      <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t\t
      \n\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      Desktop research on the\u00a0Top 10 Competitors\u00a0<\/strong> to determine their:<\/p>

      1. Brand strengths<\/li>
      2. Brand weaknesses<\/li>
      3. Brand differentiator<\/li>
      4. How to neutralize the competitors’ differentiator<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t
        <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        Develop a relevant and defensible differentiator using\u00a0the 13 strategies of differentiation\u00a0<\/strong> from the\u00a0Killer Differentiators\u00a0<\/em> book by Jacky Tai<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t
        <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t

        Our Client's Partners<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t
        <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t

        Our Team<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t
        <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        EDG for Branding As an SME, you can use Enterprise Development Grant (EDG) for branding. And you can get up to 80% subsidies from Enterprise Singapore, meaning you only pay just 20% for branding. Branding is more than a logo. It is about your internal brand culture and how it\u00a0aligns with your own vision, mission […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-5926","page","type-page","status-publish","hentry"],"yoast_head":"\nEDG For Branding - Terra site<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDG For Branding - Terra site\" \/>\n<meta property=\"og:description\" content=\"EDG for Branding As an SME, you can use Enterprise Development Grant (EDG) for branding. And you can get up to 80% subsidies from Enterprise Singapore, meaning you only pay just 20% for branding. Branding is more than a logo. It is about your internal brand culture and how it\u00a0aligns with your own vision, mission […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Terra site\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-07T19:17:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/08\/iStock-518211432_crop.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/\",\"url\":\"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/\",\"name\":\"EDG For Branding - Terra site\",\"isPartOf\":{\"@id\":\"https:\/\/www.terra.systems\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/08\/iStock-518211432_crop.jpeg\",\"datePublished\":\"2021-08-26T18:37:47+00:00\",\"dateModified\":\"2021-09-07T19:17:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/#primaryimage\",\"url\":\"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/08\/iStock-518211432_crop.jpeg\",\"contentUrl\":\"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/08\/iStock-518211432_crop.jpeg\",\"width\":800,\"height\":533,\"caption\":\"Brand - Chart with keywords and icons - Flat Design\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.terra.systems\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EDG For Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.terra.systems\/#website\",\"url\":\"https:\/\/www.terra.systems\/\",\"name\":\"Terra site\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.terra.systems\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.terra.systems\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.terra.systems\/#organization\",\"name\":\"Terra site\",\"url\":\"https:\/\/www.terra.systems\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.terra.systems\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/10\/TerraLogo_WhiteSmall.svg\",\"contentUrl\":\"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/10\/TerraLogo_WhiteSmall.svg\",\"width\":75,\"height\":75,\"caption\":\"Terra site\"},\"image\":{\"@id\":\"https:\/\/www.terra.systems\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EDG For Branding - Terra site","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"EDG For Branding - Terra site","og_description":"EDG for Branding As an SME, you can use Enterprise Development Grant (EDG) for branding. And you can get up to 80% subsidies from Enterprise Singapore, meaning you only pay just 20% for branding. Branding is more than a logo. It is about your internal brand culture and how it\u00a0aligns with your own vision, mission […]","og_url":"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/","og_site_name":"Terra site","article_modified_time":"2021-09-07T19:17:57+00:00","og_image":[{"url":"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/08\/iStock-518211432_crop.jpeg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/","url":"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/","name":"EDG For Branding - Terra site","isPartOf":{"@id":"https:\/\/www.terra.systems\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/#primaryimage"},"image":{"@id":"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/08\/iStock-518211432_crop.jpeg","datePublished":"2021-08-26T18:37:47+00:00","dateModified":"2021-09-07T19:17:57+00:00","breadcrumb":{"@id":"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.terra.systems\/index.php\/edg-for-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/#primaryimage","url":"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/08\/iStock-518211432_crop.jpeg","contentUrl":"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/08\/iStock-518211432_crop.jpeg","width":800,"height":533,"caption":"Brand - Chart with keywords and icons - Flat Design"},{"@type":"BreadcrumbList","@id":"https:\/\/www.terra.systems\/index.php\/edg-for-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.terra.systems\/"},{"@type":"ListItem","position":2,"name":"EDG For Branding"}]},{"@type":"WebSite","@id":"https:\/\/www.terra.systems\/#website","url":"https:\/\/www.terra.systems\/","name":"Terra site","description":"","publisher":{"@id":"https:\/\/www.terra.systems\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.terra.systems\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.terra.systems\/#organization","name":"Terra site","url":"https:\/\/www.terra.systems\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.terra.systems\/#\/schema\/logo\/image\/","url":"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/10\/TerraLogo_WhiteSmall.svg","contentUrl":"https:\/\/www.terra.systems\/wp-content\/uploads\/2021\/10\/TerraLogo_WhiteSmall.svg","width":75,"height":75,"caption":"Terra site"},"image":{"@id":"https:\/\/www.terra.systems\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.terra.systems\/index.php\/wp-json\/wp\/v2\/pages\/5926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.terra.systems\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.terra.systems\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.terra.systems\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.terra.systems\/index.php\/wp-json\/wp\/v2\/comments?post=5926"}],"version-history":[{"count":22,"href":"https:\/\/www.terra.systems\/index.php\/wp-json\/wp\/v2\/pages\/5926\/revisions"}],"predecessor-version":[{"id":6388,"href":"https:\/\/www.terra.systems\/index.php\/wp-json\/wp\/v2\/pages\/5926\/revisions\/6388"}],"wp:attachment":[{"href":"https:\/\/www.terra.systems\/index.php\/wp-json\/wp\/v2\/media?parent=5926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}