{"id":5933,"date":"2021-08-26T18:39:00","date_gmt":"2021-08-26T18:39:00","guid":{"rendered":"https:\/\/www.terra.systems\/?page_id=5933"},"modified":"2021-09-07T19:35:18","modified_gmt":"2021-09-07T19:35:18","slug":"the-brand-position","status":"publish","type":"page","link":"https:\/\/www.terra.systems\/index.php\/the-brand-position\/","title":{"rendered":"The Brand Position"},"content":{"rendered":"\t\t
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Phase 1 - The brand position development provess & deliverables<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Definition<\/strong><\/h4>

The Brand Position is a statement of the brand’s\u00a0strategic intent<\/strong>.<\/p>

The brand Position tells the world what the brand is about; where it is going; and how it will get there.<\/p>

The Brand Position helps to shape the thinking and behaviour of every person in the company so that it can achieve its goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The components<\/strong><\/h4>
  1. Vision<\/strong>: The future that the brand wants to create<\/li>
  2. Mission<\/strong>: How the brand achieves the Vision via its Product, Process & People<\/li>
  3. Category<\/strong>: The space that the brand will compete in<\/li>
  4. Brand Values<\/strong>: The 3 values that are the most important<\/li>
  5. Value Proposition<\/strong>: The No. 1 benefit the brand brings<\/li>
  6. Enemy<\/strong>: Defining the enemy the brand is here to defeat. Having an enemy gives the brand a reason to exist<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    The steps<\/strong><\/h4>
    1. Introduction to the\u00a010 Rules of Branding\u00a0<\/strong> that all strong brands are built on<\/li>
    2. Detailed explanation of how each of the 6 Brand Position components work<\/li>
    3. Case studies on great Brand Position statements<\/li>
    4. Develop the Brand Position<\/li>
    5. Finetune on the Brand Position based on client feedback<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      The deliverables<\/strong><\/h4>
      1. 1X half-day brand education & brainstorming session. Will be virtually if necessary<\/li>
      2. 1X closing report on the new Brand Position that includes the brand’s new:
        • Vision<\/li>
        • Mission<\/li>
        • Category<\/li>
        • Brand Values<\/li>
        • Value Proposition<\/li>
        • Enemy Definiton<\/li>
        • Instructions on how to make the new Brand Position come alive from top to bottom<\/li><\/ul><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Phase 1 – The brand position development provess & deliverables Definition The Brand Position is a statement of the brand’s\u00a0strategic intent. The brand Position tells the world what the brand is about; where it is going; and how it will get there. The Brand Position helps to shape the thinking and behaviour of every person […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-5933","page","type-page","status-publish","hentry"],"yoast_head":"\nThe Brand Position - Terra site<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Brand Position - Terra site\" \/>\n<meta property=\"og:description\" content=\"Phase 1 – The brand position development provess & deliverables Definition The Brand Position is a statement of the brand’s\u00a0strategic intent. The brand Position tells the world what the brand is about; where it is going; and how it will get there. 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