{"id":5943,"date":"2021-08-26T18:40:26","date_gmt":"2021-08-26T18:40:26","guid":{"rendered":"https:\/\/www.terra.systems\/?page_id=5943"},"modified":"2021-09-07T19:43:41","modified_gmt":"2021-09-07T19:43:41","slug":"the-brand-research","status":"publish","type":"page","link":"https:\/\/www.terra.systems\/index.php\/the-brand-research\/","title":{"rendered":"The Brand Research"},"content":{"rendered":"\t\t
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Phase 2 - The Brand Research Process & Deliverables<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Definition<\/strong><\/h4>

The Brand Research is developed to help the company to understand the critical brand elements of its Top 10 competitors’ brands, such as:<\/p>

  • Brand Position<\/li>
  • Brand Differentiator<\/li>
  • Brand Strengths<\/li>
  • Brand Weaknesses<\/li><\/ul>

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    It will be conducted via\u00a0desktop research<\/strong> based on publicly-available information<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    The components<\/strong><\/h4>
    1. History<\/strong>: Understanding the history of the competitors for insights on how to beat them<\/li>
    2. Brand Position:\u00a0<\/strong>Understanding this will help us develop a stronger Brand Position of our own<\/li>
    3. Brand Differentiator<\/strong>: Knowing how competitors are differentiated will help us develop a better Brand Differentiator of our own<\/li>
    4. Brand Strengths & Weaknesses<\/strong>: Knowing the competitors’ brand strengths and weaknesses can help us neutralize key strengths<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      The steps<\/strong><\/h4>
      1. Determine the company’s Top 10 competitors overall<\/li>
      2. Collate all available data on the competitors through both online and offline sources<\/li>
      3. Analyze the data to make sense of it<\/li>
      4. Present the findings to the client in a clear and concise manner<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        The deliverables<\/h4>
        1. 1X half-day brand research presentation<\/li>
        2. 1X closing report on the Brand Research which will include the following:
          • An analysis of each Top 10 competitors’ Brand Position<\/li>
          • An analysis of each of the Top 10 competitors’ brand strengths and brand weaknesses<\/li>
          • An analysis of how the Top 10 competitors can\u00a0differentiate\u00a0<\/strong>their brand so we know how to create a better differentiator in Phase 3<\/li><\/ul><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Phase 2 – The Brand Research Process & Deliverables Definition The Brand Research is developed to help the company to understand the critical brand elements of its Top 10 competitors’ brands, such as: Brand Position Brand Differentiator Brand Strengths Brand Weaknesses \u00a0 It will be conducted via\u00a0desktop research based on publicly-available information The components History: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-5943","page","type-page","status-publish","hentry"],"yoast_head":"\nThe Brand Research - Terra site<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Brand Research - 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